Analysis of our uuflorida.org Website.

 

·Our Mission   · Visitors Welcome   · Our Structure   · Cluster Board   · Find a Congregation   · Resources   · Coming Events   · UU Links   · Home

There is an analysis tool called Webalizer available from our web host, and it reports to us statistics on this website. We can see from our usage page that visits have been steadily increasing since we started this project last August. Our best sample of data is from December and we have earlier data from November. As I read it, most of our visitors come directly to our site. They have heard or seen our URL and enter it directly into their browsers. Visits fell off in January and picked up in February when we ran our second series of radio announcements. This month, there were also articles in The World and Interconnections that mentioned us. We plan our next run of WLRN announcements for December 2004. Most visitors enter at the front page, uuflorida.org, and venture no further. The second most visited page is uuflorida.org/cluster.htm. I would conclude that these visitors are UUs who are exploring what our Cluster is up to. The third most visited page is no longer uuflorlida.org/website.htm. Search engines, like google.com, yahoo.com, and dogpile.com have indexed us, and there are some interesting tabulations on which key words our visitors have searched upon. But most visitors come to us directly and never see more than our front page. They either leave or go to a congregational site. We can't tell which. To improve the odds, we moved the list of congregations higher on our front page, so it is now visible without scrolling.  This is what one plans for in web design. Less is more. At the end of February, we added blank pages through which visitors would pass when they clicked on any of our congregation sites. Now, exits to a congregation site are counted as visits to a particular blank page: stuart.htm, npb.htm, boca.htm, rog2.htm, uucfl.htm, hwood.htm, miami.htm, and kw.htm. The vi.htm page already shows us visitors to the Islands. These blank pages can now be seen turning up in our Webalizer statistics. At last we can see how many exits we get to congregation sites. We continue to ponder how to make every word could and how to best draw visitors from here to our congregations' websites and front doors.  --10/1/04