Sample Press Release Format

Event Name:

Date:

Time:

What to Expect: (What, When, Where, Why, and How.)

Reference Website: Where supporting information and photos may be placed. (Press email servers often strip out attachments. Print media wants 300 dpi resolution and large photos. The Internet uses smaller photos with lower resolution. They like gif and jpg photo formats. Some jpg format graphics created on a Macintosh cannot be open on a PC.)

Cost:

Directions:

Press Contact: Name, daytime phone and email address.

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Press releases used to be faxed. Now they are received by email. Avoid cute letterhead graphics in emails.

News media typically want to receive press releases 3 to 4 weeks prior to your event. They get buried in correspondence and thus tend not to save press releases. Reporters want you to make their job easier, not more difficult.

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